Then they researched the media reporting, checking to see what kind of references were made to think-tanks and policy groups and whether those groups were liberal or conservative (e.g. NAACP or Heritage Foundation) then they did the same thing for Congressional speeches and compared citation patterns.
"A media person would have never done this study," said Groseclose, a UCLA political science professor, whose research and teaching focuses on the U.S. Congress. "It takes a Congress scholar even to think of using ADA scores as a measure. And I don't think many media scholars would have considered comparing news stories to congressional speeches."
What did this show? Well, of the twenty organizations researched, only two came out as right of center, three came out as roughly centrist (event though the most "center" source was still five points to the left of center), the rest all came out as left of center. The leftist of the media was the Wall Street Journal (news section, not opinion), the New York Times, CBS Evening News, LA Times and the Washington Post. Strange no?
Interestingly, the report shows the Drudge Report as being left of center, but explains this as being that since the study looks at the news on the site it is a reflection of the media as a whole. Meaning that, since the Drudge Report generally links to other news sites, it is because of the bias on those other sites that the Drudge Report drifts to left of center.
Right Thinking People was the original pointer for this article
Link to study: http://www.polisci.ucla.edu/faculty/groseclose/Media.Bias.pdf